Tag Archives: Companies

The Advantages of Going Green

All of this hype about “green” business can easily exhaust even the most dedicated environmentalists. “Green”, “eco-friendly”, and other environmental buzzwords were not in the lexicon of the average citizen until a couple years ago.

6 Comments Continue Reading →

Putting Numbers to your Company’s Environmental Footprint

So, how do you know if your company is already performing up to, or maybe even surpassing, “environmental standard”? How do you know exactly which areas of your business could use some “greening” and which areas are doing just fine?

Leave a comment Continue Reading →

Importance of Annual Sustainability Reports

Transparency is not always the business world’s strong point. Year after year the news is filled with stories of companies who hid harmful ingredients from consumers and downplayed the seriousness of their harmful environmental impact. One thing can be generally surmised from these types of events. Those companies that are genuinely committed to reducing their [...]

Leave a comment Continue Reading →

Seventh Generation – A Business Model to Strive For

The standard news from the business world is not always encouraging. Scandals seem to be more common than not and the current climate of Madoff’s and Exxon Mobil’s isn’t helping. But as we all know, honest businesses do exist, especially in the green sector and many of them are great examples of how to grow [...]

Leave a comment Continue Reading →

Wal-Mart and the New Green Supply Chain

It doesn’t seem too long ago that the business practices of Wal-Mart were widely criticized by groups ranging from workers’ rights activists to environmentalists, from trade unions to anti-globalization demonstrators and to those increasingly concerned with the state of American urban sprawl.  Yes, many of us took well advantage of Wal-Mart’s very low prices, but, [...]

Leave a comment Continue Reading →

“Green Marketing” – An Introduction to the Challenges and Opportunities Involved

When I was a young child, I used to put a certain small 45 rpm Sesame Street record on my Fisher Price record player.  The record had Kermit the Frog repeatedly singing, “It’s Not Easy Bein’ Green.”  Today, as a mature, suit-and-tie-wearing frog, working in a marketing department of a large corporation, Kermit would easily [...]

3 Comments Continue Reading →

Help Your Business Avoid Accidental Greenwashing

For most environmentalists, ‘greenwashing’ conjures up images of huge corporations like Exxon Mobil and GE that seem more than happy to tout their supposed “green” achievements in commercials and advertisements. Their attempts to convince the public that they are environmentally-friendly is an obvious joke to anyone who reads beyond the superficial smatterings. What is more [...]

4 Comments Continue Reading →

Recycling Old Electronics—A Small Step with Big Rewards

You all secretly or visibly have the same situation—a pile in some dark corner of your office filled with old, broken, and unused computer parts, screens, VCR players, and a copier machine from 1987.   Maybe you’re waiting for the computer geek neighbor to pick them up and reassemble them into some suspicious looking contraption.  Or [...]

Leave a comment Continue Reading →

Why Green Companies Are Weathering the Recession Better

Imagine that you are a sustainably-minded corporate business weathering the current economic crisis. You have some tough decisions to make. You can either cut costs by decreasing spending on renewable energy credits, recycled paper, and other sustainable aspects of your business, or you can layoff or limit the hours of many of your employees. If [...]

Leave a comment Continue Reading →